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Article
Amazon opens Seattle grocery pickup sites to Prime membersThe Seattle Times


Vocabulary
alpha test:
Alpha is the first letter of the Greek alphabet. Alpha Testing means that something is in the first stage of testing. This is usually used when talking about testing technology.

beta test: Beta is the second letter of the Greek alphabet. Beta Testing is the second phase of testing.

bricks-and-mortar: A physical, real-world location instead of a website. Bricks and mortar are used to make buildings. (Also sometimes called “brick-and-mortar.”)

foray: A foray is a first attempt at something, especially in an area you do not normally work in.

purveyor: Someone who supplies or provides something, such as food.


Discussion Questions:
What is this article about?
Do you understand how AmazonFresh Pickup Works?
Is there anything in the article you don’t understand?
Was there anything in this article you thought was interesting?
What do you think about Amazon opening a grocery store?
Do you think this will have an effect on other grocery stores?
Do you think this will do well in America?
Do you think in the future Amazon might open a store like this in Japan? Why or why not?
If you had the chance, would you want to try using this service? Why or why not?
What are some concerns you think people might have about this service?
What other thoughts do you have about this article?


Notes:
This is how AmazonFresh Pickup works:  You order your groceries through Amazon. You can order as few or as many items as you want. Schedule the time you want to pick up your order. When you go to the AmazonFresh Pickup location, an employee will have your order ready for you and will bring it out to your car. The purpose of this is to minimize the amount of time you spend grocery shopping so you have more time to focus on other things. If you pay for AmazonFresh ($15 a month), you can get your groceries faster. If you don’t have an AmazonFresh subscription, you have to wait at least two hours until you can pick up your groceries.

One thing that is interesting about Amazon is they are taking an approach that is the reverse of what we are used to. It used to be that most stores start with a physical location and then open a store online. Amazon started as an online store and have grown in popularity. Thanks to the increasing sales of inexpensive e-books (digital books that you can read on your phone or tablet), Amazon has been putting many bookstores out of business, but they recently opened a brick-and-mortar store that sells physical books instead of e-books.

 


Other Sources
If you would like to learn more about this topic, please take a look at these links.

AmazonFresh opens its grocery Pickup locations in Seattle – TechCrunch

Amazon’s drive-up grocery stores are now open to the public in Seattle – The Verge

Amazon’s cashier-free store reportedly breaks if more than 20 people are in it – The Verge

5 Reasons Why Amazon Is Experimenting With Physical Stores – Fortune

AmazonFresh Pickup – Amazon

Introducing AmazonFresh Pickup: Groceries delivered to your trunk – Amazon

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